Which category do you fall into?:

• You know nothing about facebook, social media or marketing at all.
• You heard it could be good, but not convinced enough to make the investment.
• You’re on facebook but don’t know what you’re doing and not getting results.
• You’re leveraging the benefits of the platform to gain more clients/ customers.

Every business can get in the fourth category with a little creativity, consistency and connectivity. Let’s start with why your business should be on facebook in the first place. Please note, your business should on as many social platforms (that fit your business model) starting with the most popular: facebook, twitter, linkedin, youtube and now google+… Right now, I’m taking about facebook – which is a great start.

1. ‘Everyone’ is on Facebook

There are 800 million active users world-wide. This staggering number has been growing rapidly. Last year, facebook just passed the 500 million active user milestone. That’s incredible growth! There are currently 250,000,000 (that’s million) active users in the US. So, what can we conclude? ‘Everyone’ is on facebook, it’s huge and it’s growing.

It’s safe to say that your next client or customer is already on facebook. Go introduce yourself!

Facebook was built around the concept of connecting people. Here is a snipbit I grabbed from Mark Zuckerberg’s (founder of faceboook) bio: “Facebook is a social utility that helps people communicate more efficiently with their friends, families and coworkers.”

Let me add to the list: “…with their friends, families, coworkers and clients/customers.”

If there was a big event, you would probably be getting a booth, some brochures and a nice table display to market your business. You would go where the people are. Facebook is very similar in grand concept. Note: there are some drastic differences in approach… the point is, you want to be where your next clients/customers are.

2. Establish your brand, credibility and trust

You need to strategize about what your brand should be, look like and convey – building trust and credibility. It’s important to understand that facebook or any other social platforms are just tools to support what you do offline. Social platforms just make it easier to connect, communicate and share with others. Due to the social/ viral dynamics of social media, you get a chance to market your business more effectively than other avenues.

There are plenty options [other than your business] for people to choose that offer the same services/ products. Even though that is true, if a person trust you, they will do business with you before considering others – even if your prices are higher, you’re out of town, or they have to wait longer. Clients/ customers don’t mind making sacrifices and investments if they believe you are genuine, helpful, reliable and service has value – trustworthy. A great marketing/ social media strategy will subliminally convey these things over time as your business becomes social.

3. Massive Exposure For Your Business

Like I said, ‘everyone’ is on facebook. Facebook is all about people sharing content with those they’re connected to. By default, when someone engages with your business on facebook, their friends will see that activity. People who may have never heard about you otherwise, get a chance to be exposed to your business by their friends. People are more likely to do business with you if their friends have – hopeful it was a good experience.

4. Drive traffic to your site

I’m a firm believer that even though a business is on facebook, a website is still needed.  I won’t get into all the reasons here but note, it adds greater credibility and trust.

With that said, facebook can be a great source of traffic to your site. You may even want to have a specific landing page for people visiting from facebook. You can track your website traffic from facebook for free using google analytics.

5. Stay connected with your client/ customers

Facebook is a good way to help build and maintain relationships. This is a huge element for repeat and referral business.

Hopefully, you’ll get some really good feedback on your product or services. Either way, you will know what to tweak or keep. The great thing is, when someone give a great review, everyone will see. The same goes for bad reviews but at least you have a chance to correct and respond openly. That too can go over really well with others.

When you want to get the news out about that new special deal you just launched, or an announcement about your business hours changing… you can easily do so on facebook.

Which category mentioned above are you in?

Hopefully you’re seeing the value a business being on Facebook. Do you currently have plans to increase your facebook business presence?

I’ll be happy to answer any questions. Good luck with your business. Click on the social buttons below to share this post and leave your feedback in the comment section. Thanks!

MakeBizGrow (blog, consulting & training) started out of a passion for business, marketing and overall success for my clients.

The Story Behind the Blog

Initially, my focus was just to provide tools, such as websites and graphics. There was little attention to ensuring growth was actually taking place and goals were being met. However, I began to understand exactly what clients really desired when they hired me.

What Client said: “I want a website.”

What Client meant: “I want my business to grow and if a website is going to help, make me one.”

You’re in business to get business and for it grow! As I focused on business growth for clients, there were several problematic areas uncovered, including identity branding, marketing, sales pipeline, presentation, management, productivity, public relations, and so on.

A successful business has a strategic plan, clear goals and objectives, tools to accomplish them, and synergy between the various components. A great website or good marketing materials alone won’t ensure business growth.

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The MakeBizGrow blog focuses on best practices in business, marketing, social media, and productivity. In a nutshell,

• What works, what doesn’t and how to do it
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Workmanship Creations provides business marketing and consulting services. WC is comprised of four main divisions: ID Branding, Websites, Graphics & Social Media.

If a business is going to grow, it needs a marketing strategy and tools to do so. However, every strategy, website, graphic material, or social media effort doesn’t work. We help businesses grow by defining and refining their approach and creating tools with an emphasis on purpose and functionality.

We’re passionate about helping businesses grow and are currently accepting new clients. Let’s schedule a free consultation where we can discuss how we can help.

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