What you convey through your business name, tag line, logo and sales pitch leaves lasting impressions.
Companies that know how to maximize the functionality of their website enjoy the greatest results.
We produce purpose-driven solutions to your business marketing needs.
ID Branding
Identity Branding is no longer a luxury but absolutely essential. It can be the difference between success and failure, strong profits and barely getting by, expansion and closing the doors.
What you convey through your business name, tag line, logo and sales pitch leaves lasting impressions. It may not be right to judge a book by its cover, but understand most will. Identity Branding is all about image and message, making sure that your target market sees your company the way you intend and that your message is communicated loud and clear. We are strategic and deliberate in establishing brands so people easilidentity who you are, what you offer and that they can trust you.
Featured Projects: "Purpose Before Design"
Click through the links below to discover how the unique purpose for each project dictates our approach and design.
Purpose Launch of new company with a specialty product/service Items Included Logo, website, vertical banner, brochure, business cards Client: EnVision Concrete Client desired to introduce decorative concrete for both indoor and outdoor applications into the Jackson, MS market. After pinpointing the elements that separated the client from the competition, we designed a logo that highlighted a couple of those elements - veining (using multiple colors to create the appearance of "veins" or cracks in the concrete) and the word 'Concrete' appearing to be stamped into the veined concrete. We determined a theme based upon a high-class, elegant look, which would appeal to the target customer. Each of the project items help educate the prospective customer on why concrete is a better choice than granite, marble, quartz, laminate or similar materials for indoor and outdoor applications, assisting in the sales process. Due to the high-end nature of the sale, the client wanted to drive free consultations but yet have the ability to qualify individuals before meeting with them.
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Purpose Tools needed to help introduce the fellowship of churches to prospective members Items Included Organizational seal, website, stationery, vertical banner, special event marketing, bishop's seal Client: Embassy Fellowship Client was a new fellowship of churches that needed marketing materials that would provide critical information to prospective members internationally. First, we worked with the client to fully capture the heart of the organization and embody its mission and key focuses in the organizational seal (logo). The website was designed for educational purposes about the fellowship and highlights the three ways prospective members could get involved. Its progressive development is part of a multi-stage strategy intended to evolve with the fellowship and mirror its growth. Certain elements like a global map were included, which in the second phase will include markers for each of the areas that have active regions within the fellowship. Clicking on a specific star would then take you to that region's part of the site. We also are actively involved in ongoing special event marketing.
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Purpose Materials to assist the outside sales team during the sales process Items Included Logo, website, sales sheets, presentation folder, business cards, signs Client: Vision Group In the client's industry of commercial construction, business is normally secured through bids by being the lowest-priced bidder. Desiring better profit margins and to be able to offer higher quality services, our client utilizes a value-based selling approach and employs an outside sales team that needed sales and marketing materials to assist in the sales process. We designed all items with a polished corporate look and feel, an easy to navigate website and branding consistency throughout. The client has three primary divisions, which we showcased and reinforced in all materials, even creating specialty sales sheets that highlighted certain niche services provided by each division. Our overall goal was to help the client differentiate itself from the numerous construction companies in the area, particularly those that sacrifice quality in workmanship to provide a low price.
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Purpose Showcase the organization's mission and help draw prospective volunteers and members Items Included Logo, website, push cards, vertical banner, backdrop banner, social media, stationery, billboard, radio advertisement Client: Destiny Fulfillment Center Client was a new ministry and local church that needed to gets its message out in order to attract ministry volunteers and new members. Client was very particular about certain elements to include and requested a multi-stage strategy. We established two branding identities, one for the 501(c)(3) ministry and the other for the local church in Jackson, each having its own supporting materials. We also produce the graphics and help manage the client's social media presence on Facebook and Twitter.
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Purpose Help attract investors and entrepreneurs with new green technologies/products Items Included Logo, Website, Brand Creation, Investor Package Template Client: Green Hawk Group Client was expanding and seeking to raise investment capital and to attract entrepreneurs with proprietary green technologies or products that needed assistance taking their products to market or that lacked financial resources. Client asked for a site that would appeal to investors, placing great emphasis on color choice, layout and professionalism. The target market was very specific and all materials had to effectively communicate to that market - the baby boomer generation, particularly those that had built substantial wealth and that were looking for alternative places to invest their money. The website had to have a global look and feel that would appeal to prospective investors and entrepreneurs worldwide.
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Purpose Creation of a personable brand and image, embodied in a sales-driven approach Items Included Website, business cards, stationery, PowerPoint presentation templates Client: iMPACT 3 Consulting & Training Client desired to launch a consulting and training company based upon solid experience in business and understanding of challenges with business growth. The website was to serve dual purposes. First, it was to be educational, clearly articulating common challenges to growth, highlighting them as primary focuses of the client's expertise. Second, this education was to be presented with subtle but effective sales elements and undertones that would help move the prospective customer towards requesting a free consultation. The selected colors, imagery and personable feel of the website and marketing materials are intentional to position the client as the hands-on, personal-touch alternative to other consulting firms. All elements were to express an overall caring attitude and trustworthiness.
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Purpose Website to act as an online portfolio with a touch of class and sophistication Items Included Logo, website Client: Corley Pretty Client was a makeup artist that desired to build her brand around her own personal image, causing her name and face to become synonymous with her work and expertise. The client's logo was carefully designed with this in mind, as denoted by the first letter 'P' of company's last name and accentuated by an eyelash. The client's website is filled with captivating images of herself, almost as her own billboard, showcasing her makeup ability on herself. The site is clean and utilizes subtle graphical elements to drive attention to the desired areas of focus. The online gallery is then used to showcase the client's work on other models in a creative display of artistic ability and photography.
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Purpose Political campaign for city council seat Items Included Website, push cards, billboard, yard signs, bumper stickers, badges, stickers, t-shirts Client: Councilman Tony Yarber Client was a first-time candidate running for Ward 6 City Councilman. We provided the complete marketing package for the campaign, establishing the client's brand and strategically communicating his message in ways that connected with the residents of Ward 6. Councilman Yarber won the Primary election by 12 points and the General Election with over 80% of the vote.
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In today's competitive business environment, those you are trying to reach must able to readily identify and distinguish your company, product and/or service from the competition. Identity Branding is no longer a luxury but absolutely essential. It can be the difference between success and failure, strong profits and barely getting by, expansion and closing the doors.